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Note: this page documents only "standard" Normal Quests. See the Battle Quests and Reputation Quests pages for information on those respective "special" Normal Quests.
The visible quest data on a quest card corresponds to a few different things relating to the quests. The level seems to determine the base duration; the name determines the number of slots, skills, and what the quest costs to run; and if the number of skills is larger than the number of slots, the quest gains additional duration.
Rewards also seem to be based on the number of slots and skills. Gold goes straight to your guild coffers, as is; it seems that experience points go undivided to each Cat and to your guild experience pool (Example: a quest with two slots and a 105 xp reward seems to grant 105 xp to each cat and to the guild). Extra rewards appear to be random.
Note: a quest with fewer slots than skills will pay out less than a quest with the same number of slots. Conversely, a quest with more skills than slots will pay out more than a quest with the same number of skills.